COMING UP FAST! The 2010 Eichler Remodeling Faire is coming Saturday, May 15, Noon to 6 p.m. at the Mountain View Community Center Auditorium, 201 S. Rengstorff Avenue, Mountain View, California 94040.
To register for this free event see: http://EichlerFaire.EventBrite.com.
For more information, see our feature article.
Two Keycon kitchens have advanced to the Final 10 in the Eichler Network’s Best Kitchen Remodel Contest.
Profiled among the finalists in the Fall 2009 issue of the Eichler Network’s CA-Modern Magazine, these two Palo Alto stand-outs epitomize the quality of workmanship and attention to detail that Keycon delivers.
The Cheng kitchen features cabinetry by Henrybuilt.
The Perl kitchen features cabinetry by the Bonnett Cabinet Shop.
With the Eichler Remodeling Faire (Mountain View, Calif., May 16, 2009), Keycon president Ron Key took a chance. He believed that a fun and informative event on a sunny afternoon would attract a modest number of Bay Area Eichler homeowners seeking remodeling advice and solutions. He was wrong. There was nothing modest about it. More than 400 hundred showed up.
Fortunately, Absolute Barbecue Company kept the burgers, hot dogs, potato salad, and drinks coming. They were amazing.
The Eichler Remodeling Faire–which brought together Eichler homeowners and Eichler experts–would not have happened without Ron Key’s vision and his relationships with construction and design partners who participated in the event. At the same time, it would not have been possible without two social media powerhouses, the Eichler Network and Eventbrite.
With the Eichler Network, Keycon was able to pinpoint event marketing to the 7,000 South Bay and Peninsula Eichler households. The promotions included ads in the Eichler Network annual Home Maintenance Directory, an ad/insert card combo in the Eichler Network’s CA-Modern Magazine, and a followup postcard mailed to the magazine’s recipients.
Eventbrite provided a complete event landing page and registration system, which allowed Keycon to present all the event details, “sell” tickets (even though this event was free), collect customer data, and communicate with ticket buyers via scheduled email reminders. Perhaps more importantly, using Eventbrite rocketed the Eichler Remodeling Faire to Google’s top five results for “Eichler Remodeling.” Eventbrite also enabled attendees to share information about the event with friends and neighbors.
The Eichler Remodeling Faire
Producer: Keycon, Inc.
Event Logistics: Judy Nakamura, EVENTS
Content and Marketing: Dave Kalman, Terrella Media, Inc.
Media Partner: The Eichler Network/CA-Modern Magazine
Web Platform: Eventbrite
Photo gallery (Copyright © 2009 David M. Kalman)
Keycon also produces the Eichler Remodeling Faire, a fun and educational (and FREE) event where Eichler experts answer questions, show examples, and offer feedback on your remodeling ideas. Last year's event was a HUGE success with more than a dozen Eichler expert service companies and 400+ attendees. SAVE THE DATE! Don't miss our 2010 Eichler Remodeling Faire, Sat., May 15, 2010, Noon to 6 p.m.
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